Freitag - from the earth to cloth and back again

Design of a flagship store for FREITAG with the concept F_ABRIC.

FREITAG F-ABRIC has a mission to make clothing out of 100% biodegradable materials that are designed to decompose at the end of their use into soil within three months. My concept for the FREITAG store shows this lifecycle in real time in the shop windows: flax and hop plants from which garments are woven grow out of soil formed by slowly decomposing garments. My shop concept highlights FREITAG’s sustainable cycle vision: from earth to cloth and back again.

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